— · Makeup
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4.6
47 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Social Recommendation
Multiple reviews mention discovering the product through Instagram influencers and TikTok creators, indicating strong performance in social commerce channels.
Brand Reputation for Primers
Consumers cite VIDIVICI's established reputation for quality base makeup products as a reason for purchase, with several mentioning they collect multiple products from the line.
Word-of-Mouth and Trial Success
Several customers bought after using samples or seeing positive reviews online, noting exceptional performance compared to previous primers they had tried.
Specific Ingredient/Texture Appeal
The hydrating, non-sticky 'mochi' texture and lack of visible pilling attracted buyers who were dissatisfied with traditional primers that felt drying or clumpy.
Seasonal and Skin Type Solutions
Consumers purchased for specific needs: oily skin control in summer, hydration for dry winters, and pore-blurring for those with large pores.
How they use it
Pre-Foundation Primer Step
The dominant usage pattern is applying it as the first step before foundation or cushion makeup to improve texture and longevity.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Thin Application for Efficiency
Multiple reviewers note they use only a small amount per application, suggesting the 30ml bottle lasts longer than expected despite its compact size.
Year-Round Use with Seasonal Adjustment
Customers report using it across seasons, though some pair it with stronger sunscreen in summer and moisturizing products in winter for enhanced performance.
Targeted Nose/Oily Zone Application
Several reviews mention applying it specifically to oily areas like the nose or using it selectively to reduce shine while maintaining hydration elsewhere.
Standalone Skincare Use
Some consumers use it alone on bare skin for its hydrating and pore-minimizing effect, appreciating the mochi primer's skincare-like formula.
