Brand loyalty to Dove
Multiple reviewers purchased this hand cream specifically because they already use and love other Dove products (body wash, shampoo, soap), trusting the brand's quality and fragrance standards.
Scent reputation
The distinctive scent—described as coconut, avocado, or cucumber-adjacent—is a primary purchase driver, with customers specifically seeking out this variant for its aromatic profile.
Gift-giving occasions
At least one reviewer explicitly mentioned purchasing as a gift and appreciated the included free gift, suggesting strong appeal for gifting purposes.
Seasonal moisturizing needs
Consumers bought it to address seasonal hand dryness, particularly as weather gets colder, indicating seasonal purchasing patterns.
Value for money
Reviewers note good value proposition, particularly when on sale, combining efficacy with reasonable pricing.