— · Makeup
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4.7
301 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and MUA recommendations
Many reviewers say they bought it after seeing it recommended by Korean makeup artists, YouTubers, or salon professionals, driving trial purchases.
Repeat/repurchase loyalty
A large number of reviews explicitly mention this being their 2nd, 3rd, or 4th repurchase, citing consistent color and ease of use as reasons to keep buying.
Bundled refill value
The set including a refill cartridge is frequently cited as a reason for purchase, since it extends usable life and feels like better value for the price.
Natural shade matching for dark hair/skin
Reviewers with black or dark brown hair often bought it specifically because shades like taupe gray and neutral brown are known to blend well without looking harsh or orange.
Affordable price during sales
Several buyers mention purchasing because it was heavily discounted or on sale, suggesting price sensitivity drives conversion.
How they use it
Daily brow filling step
Most reviewers use it as a daily makeup step to fill in and shape eyebrows, often as their go-to pencil for busy mornings.
Combined thin-line and fill technique
Skin concerns raised — and how the product addressed them
✓Reviewers with naturally sparse or thin brows say the fine tip and buildable pigment let them fill gaps and create fuller, more defined shapes.
✓Some oily-skin users report the formula holds up well through the day, though a few say it still requires powder to fully prevent smudging.
✓Not a skin concern but a product durability issue; not resolved for a portion of users who experienced repeated tip breakage.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users leverage the flat/angled tip to draw thin hair-like strokes at the edges and the wider side to fill in sparse areas, reducing the need for a separate powder or brush step.
Paired with brow powder or gel
Some reviewers set the pencil with brow powder afterward to prevent smudging, or follow up with brow mascara/gel for a fluffier finish.
Used sparingly for events/special occasions
A subset of users reserve it for special occasions rather than daily use because the product runs out quickly relative to its size.
Sharpened minimally or not at all
Because the lead is soft, several users avoid sharpening or only extend it slightly (under 1mm) to prevent breakage.
✓Many reviewers found a suitable shade (e.g., taupe gray, ash brown) that blended naturally with their hair and skin tone, though some had to try multiple shades to find the right match.
✓The bundled refill cartridge partially addresses this concern by extending usable life for repeat users.
Concerns and outcomes summarized from reviews; percentages are approximate.
