Repurchase habit and loyalty
Multiple reviewers mention buying repeatedly over years, indicating strong product-market fit and customer retention. The large 180ml size appeals to loyal users seeking better value than smaller versions.
Influencer and copywriting appeal
One reviewer explicitly mentions buying due to being 'stressed by the copy' (marketing messaging), suggesting social media and marketing campaigns effectively drive trial among K-beauty enthusiasts.
Price and value perception
Consumers appreciate the cost-effectiveness of the 180ml large size compared to smaller packaging, with reviews mentioning bulk purchases when promotions are available.
Ingredient reputation (mint and cleansing capability)
The 'Amazing Deep Mint' branding and proven sebum-control reputation attract buyers seeking specialized cleansing power beyond standard balms.