Toy Story/Disney collaboration packaging
A large share of reviewers say they bought it specifically because of the cute Toy Story theme and packaging design, independent of the formula itself.
Bonus keychain/figure incentive
Many buyers explicitly state they purchased for the Alien or Little Green Men figure/keychain, sometimes buying multiple colors just to collect different charms.
Discount/sale pricing
Numerous reviews mention buying because it was heavily discounted or 'bug price', with some saying they wouldn't have bought at full price.
Multi-use convenience
Reviewers liked that one product works as both lip and cheek color, appealing to those wanting a compact, travel-friendly makeup item.
Brand trust / repurchase
Several reviewers cite trust in the CLIO brand and repurchase the product (some 2-3 times), indicating reliable brand loyalty independent of the collab.