— · Makeup
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4.7
32 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendation
Multiple consumers purchased the product after seeing YouTubers and social media influencers use it, with one reviewer specifically mentioning surprise at its superior performance compared to other popular brands like bbia and tooq.
Aesthetic Appeal & Cute Packaging
The adorable pink shade and dual-pencil design attracted buyers seeking cute makeup products, with several reviewers emphasizing the attractive color and included sharpener as decision factors.
Dual Functionality
Buyers were drawn to the dual-ended format that serves as both a concealer and eye color option, allowing versatility for under-eye, eyebrow correction, and highlight purposes.
Bulk Purchasing During Sales
Several consumers bought multiple units during discount periods, suggesting price-conscious purchasing when promotions were available.
How they use it
Primary: Agyeosal (Tear Bag) Enhancement
The overwhelming majority of reviews mention using this product to create or enhance the agyeosal (under-eye bag area), often as a final step in the eye makeup routine.
Daily Casual Makeup
Users employ this as part of regular daily makeup routines due to its natural, loose color formula that doesn't look overexpressive for everyday wear.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Precision Application
The pencil format allows consumers to apply delicately to specific areas, adjusting thickness by controlling sharpness and pressure for customized coverage.
Supplementary Uses
Beyond primary use, consumers use it for eyebrow correction, nose highlighting, and as a brightening concealer for various face areas including around baby-like features.
Portability
The compact pencil design with included sharpener makes it convenient to carry in pouches for touch-ups throughout the day.
