— · Makeup
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4.8
56 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and reputation
Multiple reviewers cite existing trust in TWOSLASHFOUR's quality across their eyeshadow line, with repeat purchasers buying multiple palettes in different color options.
Influencer and designer association
Specific mention of purchases motivated by designer/influencer Risea Bae collaboration and social media visibility, particularly on Instagram and TikTok platforms.
Unique and collectible color stories
Consumers are drawn to the rare color combinations and artistic palette design that offers both daily wearability and editorial/jammy makeup potential, making it desirable as a collectible item.
Seasonal and aesthetic fit
Purchases driven by seasonal needs (winter cool-tone makeup, summer blue makeup) and personal color matching, particularly for cool-undertone or blue-beauty-oriented consumers.
Premium quality at perceived value
Despite mid-to-high pricing, many consumers feel the quality justifies cost compared to luxury department store brands like MAC, viewing it as good value for the performance delivered.
How they use it
Daily versatile base with accent color layering
Consumers use the four neutral/base shades regularly for everyday shading and blending, reserving the distinctive accent colors (blues, purples, lavender) for editorial or special occasion makeup.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Summer and seasonal color rotation
The palette is specifically chosen and used for seasonal makeup (winter cool-tone looks, summer blue makeup), suggesting consumers own multiple palettes and rotate by season.
Solo palette usage
Many reviewers report using this palette exclusively or primarily for their current makeup routine, indicating the color range is sufficient for comprehensive looks without supplementary palettes.
Blending-focused application
The soft texture and blendability make it ideal for gradient and smoky eye techniques, with users appreciating how shades layer without harsh demarcation.
