Reputation and hype
Many buyers say they purchased after hearing about the product's global reputation or 'hype' and found it lived up to expectations.
Repurchase loyalty
A very large share of reviews explicitly mention this being their 2nd, 3rd, 4th, or even 20th repurchase, often buying in bulk or as a double pack.
Gifting
Several reviewers bought it as a gift for sisters, friends, mothers, or partners after those people loved it themselves.
Value for price
Reviewers note the double pack offers good value ('costs like one whole' for two), calling it affordable especially via sales or coupons.
Suitability for sensitive/oily skin
Buyers with sensitive, oily, or acne-prone skin specifically sought it out for being non-comedogenic and gentle, based on prior word-of-mouth.