— · Makeup
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4.7
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Social media / influencer buzz
Multiple Japanese and English reviewers specifically mention seeing the product go viral on Twitter/X or being recommended by beauty bloggers before purchasing.
Repeat purchase / brand loyalty
A large share of reviews explicitly state this is a repurchase ("リピート", "回購"), with some buyers owning 3-5+ shades already.
Wide 13-shade range for shade matching
Buyers frequently mention picking new colors to better match undertone (yellow vs. blue undertone) or to build a full collection after liking one shade.
Multi-purpose versatility
Reviewers cite the ability to use one product for aegyo-sal, triangle zone, mucosa line, eyebrows, and even lip lining as a reason to buy over single-purpose liners.
Promotions and price-value during sales events
Several reviews mention buying during discount events (メガ割, coupons, bundle deals) because it was cheaper than usual retail or Qoo10 price.
How they use it
Aegyo-sal (under-eye smile line) creation
The single most common use case; reviewers apply it to build or emphasize the under-eye fold for a youthful, 'deca-me' (big-eye) effect.
Skin concerns raised — and how the product addressed them
✓Reviewers report the product effectively creates or enhances a natural-looking under-eye fold/shadow for a youthful, wide-eye effect.
✓Mixed results—some found a perfect match after trying several shades, while others found colors too dark, too pink, or too light for their skin tone, requiring trial and error.
✓Most report the formula holds up well on watery or sensitive eyes and stays put through tears, though a few oily-eyelid users found it not fully waterproof.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Triangle zone and outer-corner shading
Many buyers use it specifically to shade the outer lower-lash triangle zone for a more three-dimensional, sculpted eye look.
Mucosa/waterline lining
Frequently applied to the inner lower lash line (粘膜ライン) to widen the eyes, though several note pigmentation is inconsistent in this area.
Daily makeup routine step with brush blending
Applied then immediately blended using the built-in mini brush on the opposite end, described as a time-saving one-step tool.
Layering and touch-up
Some users mention it's compact enough to carry for makeup touch-ups, and note long wear reduces need for reapplication throughout the day.
✓Generally solved, with many citing all-day wear without smudging, though a minority experienced fading especially after blending.
✓Not fully solved—several reviewers note the firmer core drags or causes minor discomfort on the delicate under-eye area compared to softer competitor pencils.
Concerns and outcomes summarized from reviews; percentages are approximate.
