Many reviewers explicitly state this is their 3rd-5th repurchase or 'holy grail' cushion, citing years of consistent satisfaction with coverage and wear.
Cute/limited-edition packaging
Numerous reviews (especially Japanese and Chinese) say they bought or repurchased specifically because of the cute case design, silver/red/cherry blossom limited editions, or Instagram-worthy compact.
Idol/influencer association
Several reviewers mention buying because of aespa Winter or other celebrity association, or because a friend/beauty influencer recommended it.
Free gift bundles (blush, refill, photocards)
A large share of purchases were driven by bundled extras like the cortado blush, refill set, or winter idol photocards included in sale sets.
Oily/acne-prone skin suitability reputation
Reviewers with oily or acne-prone skin repeatedly cite its reputation for controlling shine and lasting all day as their reason for buying.
How they use it
Daily base makeup step
Most reviewers use it as their everyday foundation/cushion step, often without additional powder due to its semi-matte finish.
Skin concerns raised — and how the product addressed them
Oily skin/shine control30%
✓Reviewers with oily skin repeatedly report the cushion controls shine effectively and lasts long without excessive breakdown, positioning it as a favorite for combination-oily and acne-prone users.
Dryness/dehydration22%
✓Dry-skin reviewers often note the matte formula clings to dry patches or feels tight, and recommend heavy moisturizing skincare or primer beforehand to mitigate this.
Redness/uneven tone15%
✓Multiple reviews say the cushion effectively covers redness and evens out skin tone, giving a smooth, blurred finish even with a single light layer.
Pores10%
✓Good value with bundled extras
Points to note
–Drying on dry/dehydrated skin
–Can turn cakey with wrong application or over time
–Narrow/inconsistent shade matching
–Scent not liked by some
–Packaging/quality control issues
cakey18
blush/gift15
puff10
Sentiment breakdown
Positive
78%
Neutral
12%
Negative
10%
Share of analyzed reviews by overall sentiment.
Light, thin application preferred
Multiple reviews note it looks best applied thinly and blended with a sliding motion rather than patting heavily, to avoid a cakey look.
Layering with skincare/primer for dry skin
Dry and combination-dry users frequently pair it with extra moisturizer or hydrating primer beforehand to offset the matte formula's drying tendency.
Seasonal rotation (summer vs winter)
Many users designate this as their summer or hot-weather cushion, switching to a glowier formula (e.g., Be Glow) in winter.
Touch-up throughout the day
Some reviewers reapply with the same cushion or a setting powder around midday, particularly around the T-zone or nose area.
✓Several reviewers mention the formula blurs pores nicely, particularly around the nose, though a few note pores can become visible again after several hours.
Acne/acne scars8%
✓Acne-prone users report the cushion covers acne scars well and does not cause breakouts, though some still layer concealer for deeper scarring.
Concerns and outcomes summarized from reviews; percentages are approximate.