Value bundle sets
Many reviewers bought the product because it was sold as a 2-color set at a discounted price (e.g. '2本セットでお得', '1+1' promotions), making it an easy low-risk trial purchase.
Hair-color matching
Buyers frequently purchased specific ash or pink shades to match their dyed hair color (ash, pink-toned, blonde), seeking a brow color that harmonizes with a new hairstyle.
Brand trust / premium alternative
Several reviewers cited CLIO's reputation for quality, with some saying they now prefer it over prestige brands like Chanel and Dior.
Repeat purchase / loyalty
A notable share of reviews are repurchases ('リピ決定', 'second time buying', 'Nth product I buy'), indicating satisfaction driving reorders.
Social media and comparison shopping
Some buyers referenced YouTube reviews or Instagram reels claiming it outperforms Peripera's browcara, prompting a switch or first-time trial.