— · Makeup
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4.8
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase loyalty
An unusually high share of reviews explicitly state this is a 2nd-10th+ repurchase, indicating strong retention and reorder rates.
Influencer/YouTuber recommendation
Multiple reviewers cite specific beauty YouTubers, Instagram influencers, or the 'minsco' collaboration as the reason for trying the product.
Word of mouth / popularity
Many buyers say they purchased because it is a well-known, popular item or was recommended by friends, Olive Young staff, or online buzz.
Bundle/value promotions
1+1 promotional sets and bonus mini brow mascara/scissors included with purchase are frequently cited as a purchase trigger.
Natural black-hair shade matching
Many Japanese and Korean reviewers bought it specifically because shades like Ash Brown, Light Taupe, and Cool Gray match black hair well without looking harsh.
How they use it
Daily brow-filling step
Used as a core daily makeup step to fill in sparse or thin eyebrows, often described as quick and beginner-friendly.
Layered with brow mascara/powder
Frequently paired with the included mini brow mascara or a setting powder applied afterward to improve longevity and soften the look.
Skin concerns raised — and how the product addressed them
✓Reviewers say the fine tip and buildable pigment let them fill in sparse brows with natural hair-like strokes rather than a harsh drawn line.
✓A wide shade range (taupe, ash brown, cool gray, pink tones) lets users match brows to black, dyed, or bleached hair for a natural rather than mismatched look.
✓Some users with oily skin report the formula holds up 'all day' though others still recommend setting with powder for best longevity.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Hair-stroke technique for natural finish
Some users draw individual hair-like strokes with the fine triangular tip for a more natural, buildable effect rather than solid fill.
Travel-sized companion use
The bundled mini mascara/brush is noted as convenient for travel or touch-ups.
Adjusted with skincare/makeup order
One detailed review recommends applying after skincare, primer, and foundation but before powder for smoother glide when skin has some oil.
✓The angled triangular tip and soft glide are repeatedly credited with making precise shaping easy even for makeup beginners.
✓This concern is largely unresolved for affected users, who report the pencil requires several passes or feels waxy/dry in certain batches.
Concerns and outcomes summarized from reviews; percentages are approximate.
