Cute collaboration packaging
An overwhelming number of reviews cite the mangomee/pechanko-kuma character cap and box design as the primary purchase trigger, often calling it an 'impulse' or 'blind buy' made purely for the packaging.
Gifting
Many buyers explicitly purchased the product as a birthday or friend gift, citing the adorable box and character theme as gift-worthy.
Brand loyalty / repurchase
Numerous reviewers mention they already love peripera's glowy balm line and are repurchasing in a new shade or collab edition, sometimes buying multiple colors at once.
Hydration reputation
Some buyers chose it specifically for its hydrating claims (hyaluronic acid/ceramide mentions) as an alternative to drying tints.
Bonus items / value sets
Free gifts like lipstick caps, charms, or blankets bundled with purchase were cited as a strong incentive, especially on Olive Young.