Promotional Pricing
Multiple buyers purchased during buy-one-get-one-free or other promotional offers, making the price point attractive for trying or stocking the product.
Ingredient Reputation
The tea tree and cica combination is specifically highlighted as a reason for purchase, with consumers seeking non-irritating sun protection for sensitive and acne-prone skin.
Celebrity/Influencer Endorsement
One reviewer explicitly mentions Seventeen magazine endorsement as a purchase motivator, indicating K-beauty influencer reach drives buyer interest.
Repurchase Intention
Multiple reviewers note this is a repeat purchase, indicating satisfied customers return for the product despite alternatives available.
Portability
The stick format's convenience for travel and fitting in purses/bags is cited as a deliberate purchase reason for on-the-go consumers.