Bundle Value & Promotional Pricing
Majority of reviews mention purchasing during sales (Oliver Young, Coupang, etc.) at heavily discounted prices (30-70% off full price), making the Original + Refill + Setting Spray bundle particularly attractive. Price sensitivity is high; reviewers explicitly note they would repurchase if prices remain promotional.
Brand & Ingredient Reputation
Consumers cite the Too Cool for School brand's positive reputation and curiosity about this specific cushion line after hearing good reviews of other TCFS products. Some specifically mention mild/gentle ingredients as a draw.
Repeat Purchase & Loyalty
Multiple reviews explicitly state this is a repurchase item, with some customers on their 5th-6th cushion. Loyalty is driven by satisfaction with finish, wearability, and good value even at full price.
Gift & Set Appeal
Several buyers purchased specifically as gifts or drew in by the bundle set (product + refill + setting spray bonus), which increases perceived value and appeal.