Multifunctional appeal (SPF + primer + base)
Consumers appreciate that this product combines sunscreen protection with makeup primer function, eliminating the need for separate products in their routine. Multiple reviewers specifically highlighted the SPF benefit as a key advantage.
Brand loyalty and complementary product interest
Several reviewers purchased this after enjoying other BANILA CO products like their cushion foundation, seeking to build a cohesive skincare/makeup line from the same brand.
Influencer and social media discovery
At least two reviewers mentioned discovering the product through YouTube and social media, indicating strong digital marketing presence and influencer recommendation impact.
Repurchase behavior and availability concerns
Numerous reviews indicate multiple repeat purchases (3rd, 4th time buyers), though some mention difficulty finding the product in physical stores, driving online purchases when available on sale.