Viral TikTok/social media hype
Many buyers explicitly say they purchased after seeing it 'blow up' on TikTok or in short-video hauls, often calling it the 'makeup glue' product everyone was talking about.
Makeup artist and K-idol association
Multiple reviewers cite hearing that Korean makeup artists, beauty salons, or idol makeup teams use this product before purchasing, lending it professional credibility.
Positive word-of-mouth/reviews
A large share of buyers say they bought it purely because of consistently good reviews or repeated recommendations from friends/online communities before trying it themselves.
Repurchase due to prior satisfaction
Many long-term users explicitly repurchase, often upgrading from the smaller size to the 40ml bottle, citing it as a 'holy grail' they can't do makeup without.
Sale/bundle pricing
Several reviewers mention buying specifically during Olive Young sales or bundle promotions, since the full price is seen as steep, especially for buyers outside Korea.