— · Cleanser
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4.7
409 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Reputation for gentle, non-stripping formula
Many buyers purchased after hearing about its gentle pH 5.5 formula suited for sensitive or barrier-damaged skin, often citing word-of-mouth or online recommendations.
Repeat purchase / brand loyalty
A large number of reviewers explicitly mention this being their 2nd-10th bottle, showing strong repurchase intent driven by satisfaction with prior use.
Pairing with Haruharu Wonder oil cleanser
Several buyers purchased it specifically to pair with the brand's oil cleanser as part of a double-cleansing routine.
Fragrance-free / fungal-acne-safe formulation
Buyers with fungal acne or fragrance sensitivities chose this product because it is marketed and perceived as unscented and safe for reactive skin.
Gifting
Some reviewers bought it as a gift for family members (parents, daughters, aunts) with sensitive or damaged skin.
How they use it
Daily AM/PM cleanser
Most reviewers use it once or twice daily as part of their basic skincare routine, often citing it as gentle enough for both morning and night use.
Second step in double cleansing
Skin concerns raised — and how the product addressed them
✓Most reviewers with sensitive skin report the cleanser does not irritate and is calming even during flare-ups.
✓The majority state it cleanses without stripping natural moisture, leaving skin soft rather than tight or dry.
✓Users with eczema or barrier damage from actives (e.g., retinoids) describe it as soothing and non-aggravating, often becoming a go-to during flare-ups.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequently used as the second cleanser after an oil cleanser or makeup remover, especially by users focused on removing sunscreen or makeup residue first.
Morning-only light cleanse
Many use it specifically as a light morning-only wash instead of a deeper evening cleanse, given its mild non-foaming nature.
Long-lasting due to small amount needed
Multiple users note that a small amount goes a long way, making a single 100ml tube last for weeks or months.
Used year-round including dry winter season
Some reviewers specifically mention using it through winter months for its non-drying properties.
✓Many acne-prone users report no breakouts and even improvement, though a smaller subset experienced new breakouts, showing mixed but mostly positive results.
✓Oily-skin users note it is non-drying but some feel it doesn't fully remove excess oil or makeup without pairing with a stronger first cleanser.
Concerns and outcomes summarized from reviews; percentages are approximate.
