Waterproof Performance Need
Multiple buyers specifically sought a waterproof eyeliner and purchased this product to fulfill that functional requirement, citing satisfaction with the waterproof claim.
Repurchase and Brand Loyalty
Several reviewers indicate they have used multiple color numbers or plan to repurchase, suggesting established satisfaction and repeat-buy intent.
Color Variety and Aesthetic Appeal
Consumers mention purchasing to try warm tones and specific shades (matte black, matte brown), indicating the 10-color range attracts buyers looking for customization options.
Product Trial and Texture Appeal
Some buyers were drawn to the creamy texture after testing, with one reviewer explicitly stating they fell in love with the creaminess upon application.