— · Cleanser
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4.7
39 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and influencer/celebrity affiliation
Several consumers specifically purchased because of the Abib brand reputation and association with celebrity ambassador Cha Eun Woo, indicating strong influencer marketing influence in their buying decision.
Suitability for oily and combination skin
Multiple reviewers cite purchasing for oily, T-zone, or sebum-prone skin, having identified this product as specifically addressing their skin concern through word-of-mouth or reviews.
Repurchase and routine integration
A significant portion of positive reviews mention this as a repeat purchase or product they plan to repurchase, indicating strong product-market fit among their core audience.
Interest in charcoal and exfoliating formulation
Consumers were drawn to the charcoal capsule technology and pore-cleansing claims, curious about the innovative texture-changing mechanism described in marketing materials.
Price discounting and value perception
At least one reviewer mentioned purchasing due to discounts available on the Olive Young platform, suggesting price sensitivity influences purchase timing.
How they use it
Weekly or biweekly application frequency
Most reviewers use the product once a week or twice weekly, with some using it every other day; very few use it daily, reflecting caution around overuse of exfoliating products.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
T-zone and oily-area targeting
Multiple consumers report applying the product primarily to T-zone, oily areas, or sebum-prone regions rather than whole-face application.
Dual pack and cleanser routine
Users appreciate the dual functionality, employing it as both a cleansing step and pore-purifying pack without needing separate products, particularly valued by busy consumers.
Rolling/massage technique during application
Several detailed reviews mention rolling or massaging the product for 1 minute to activate the charcoal capsule mechanism and observe the color change, suggesting specific usage instructions are followed.
Seasonal or situational use in summer
At least two reviewers mention using it specifically during summer months for enhanced pore care, indicating seasonal adjustment of routine.
