Brand loyalty and product ecosystem
Multiple reviewers mention being existing TIRTIR customers who wanted to try the new cushion blush format after enjoying other TIRTIR products, particularly their foundation cushions and mask sheet lines.
Influencer recommendations
At least one reviewer explicitly mentions purchasing due to recommendation by Korean YouTuber Jeyu, demonstrating the product's reach through K-beauty influencer marketing.
Repurchase and multi-shade collection
Numerous reviews indicate customers purchasing additional colors after their first purchase, with several stating they 'bought it again' or are collecting multiple shades, suggesting strong product satisfaction.
Convenience and packaging appeal
The cushion format with built-in puff applicator is frequently cited as a primary draw, with customers appreciating portability and ease of application compared to traditional powder blushes.
Trending product status
Multiple reviews reference the cuteness of the packaging and the product's novelty as a mesh cushion blush, indicating appeal driven by product trendiness on social platforms.