— · Cleanser
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5.0
18 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Natural Scent
Customers were attracted to the fig ingredient and praised its authentic, non-artificial fragrance that influenced their purchase decision. Multiple reviews highlight the natural smell as a key differentiator compared to competitors.
Repurchase & Loyalty
Several reviews explicitly mention second or repeat purchases, indicating strong product satisfaction and brand loyalty within the I'm from product line.
Dual-Function (Cleanser + Pack)
Consumers value the combination of gentle cleansing with pack treatment benefits, reducing routine steps and simplifying skincare regimens.
Sale & Promotional Pricing
Multiple reviewers mention purchasing during sales at Olive Young and similar retailers, suggesting price sensitivity and deal-seeking behavior drives acquisition.
Brand Line Satisfaction
Customers who had tried other products in the I'm from pig/fig line expressed willingness to purchase this variant, indicating brand extension success.
How they use it
Daily Facial Cleansing Routine
Consumers use this as a primary face cleanser in their standard skincare routine, emphasizing gentle daily cleansing without irritation.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Makeup Removal
Reviews indicate effective makeup removal capability, with one customer specifically praising thorough makeup cleansing performance.
Gentle, Non-Stripping Application
Users apply the product in a way that leaves skin moisturized and smooth rather than tight or dry, suggesting it's used as a hydrating cleanser step.
