Brand reputation and trust
Multiple buyers specifically mentioned purchasing because of the ILLIYOON brand name and its established reputation for quality, indicating strong brand loyalty in the Korean cosmetics market.
Ingredient quality and gentleness
Consumers were motivated by interest in the product's good ingredients and gentle formulation, particularly those already using other ILLIYOON products as part of their skincare routine.
First cleansing oil in double cleanse routine
Several buyers purchased this specifically for the first cleansing step to remove makeup and sunscreen before a water-based cleanser, a standard K-beauty practice.
Lightweight and non-pore-clogging reputation
Buyers sought an oil cleanser that would effectively clean without causing breakouts or leaving residue, addressing common concerns with heavier oil cleansers.