Large size and value for money
Consumers are attracted to the special set's generous volume, with reviewers emphasizing they can use it liberally without waste and appreciate the cost-effectiveness compared to smaller alternatives.
Repurchase loyalty and brand familiarity
Numerous reviewers mention being long-term users or repurchasing multiple times, indicating strong product satisfaction and established trust in the SKINFOOD brand.
Friend and influencer recommendations
Several reviews mention purchasing based on recommendations from friends, makeup artists, or brand ambassadors, suggesting effective word-of-mouth and professional endorsements drive sales.
Black sugar ingredient reputation
Some consumers specifically mention curiosity about or loyalty to the black sugar product line, viewing the cleansing oil as a complementary product within the ingredient system.
Makeup removal efficacy for heavy products
Reviewers cite specific performance benefits like removing waterproof mascara and eyeliner as motivators for purchase, indicating the product addresses a known consumer pain point.