— · Makeup
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4.7
38 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and product line reputation
Multiple reviewers mention being existing MilkTouch customers who repurchased or tried this mascara based on positive experiences with other MilkTouch products, particularly lip products.
Online word-of-mouth and social recommendations
Several reviews reference influencer mentions (e.g., TWICE's Jihyo) and positive online reviews as motivation for purchase, with customers specifically noting they bought it because of 'good reputation' or recommendations.
Competitive pricing and promotions
Customers cited pricing advantage compared to competitors like Etude House, and mentioned special discounts (e.g., 30% off promotions) as purchase drivers, particularly for international orders to Hong Kong and other regions.
Repurchase intent and high satisfaction
Numerous reviews explicitly state this is a repeat purchase, with customers noting they've lost count of how many times they've repurchased, indicating strong product-market fit.
How they use it
Daily all-day wear for work and social activities
Reviewers report wearing the mascara throughout full workdays, post-shift activities, social gatherings, and even after sweating in hot weather without experiencing significant fallout or smudging.
Routine step for oil-prone and combination skin
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Customers with oily and combination skin specifically choose this film mascara as a staple because it resists moisture and sweat better than traditional formulas.
Layering for enhanced volume and definition
Some users apply multiple coats to achieve more dramatic volume and bundled lash effect, with reviews noting the formula allows layering without clumping.
Use as gift item
At least one reviewer mentioned gifting the product to family members (mother) based on personal satisfaction, suggesting aesthetic packaging and ease of use make it gift-worthy.
