Repeat/loyal purchase
An extremely high share of reviewers explicitly state this is a repurchase ('リピート', 'bought this many times', 'third order'), indicating strong repeat-buy economics for distributors.
Large pack = value for money
Reviewers repeatedly praise the 100-sheet (or double) pack as 'コスパ最高' (best cost performance), citing large quantity at a low price compared to Western brands or smaller Korean packs.
Word-of-mouth / influencer discovery
Several buyers say they purchased after seeing high ratings, a YouTuber recommendation, or a TikTok trend, showing the product benefits from social proof and creator marketing.
Switching from irritating or pricier alternatives
Multiple reviewers mention switching from Biore, Neutrogena, Roundlab, or unnamed drugstore wipes that irritated their skin or cost more, choosing Ariul as a gentler, cheaper substitute.
Travel and gifting convenience
Buyers purchase it for travel/camping due to compact wipe format, and several bought it as gifts for sisters, daughters, or parents.