Brand Loyalty & Repurchase
Many consumers specifically chose this product because they already use and trust other Arencia products (cleansers, moisturizers). The 1+1 set format encouraged bulk buying and gifting to family members.
Lightweight Formulation for Summer
Customers explicitly sought a sun serum with non-sticky texture suitable for hot weather and frequent outdoor activities like dog walking. The product's serum format differentiated it from heavier traditional sunscreens.
Competitive Pricing & Bundle Value
The 1+1 set promotion at '优惠价格' (favorable pricing) was noted as motivation for purchase, particularly for customers looking for good value in daily sun care.
No White Cast for Darker Skin Tones
Deep-toned skin consumers specifically purchased after hearing it would not leave white residue, addressing a common pain point with many SPF products.
Makeup Base Compatibility
Consumers bought it for use as an under-makeup base because it provided hydration and a matte finish without slippage, making makeup application easier.