Brand reputation and influencer buzz
Multiple reviewers explicitly mention purchasing due to the product's fame and social media visibility, with consumers citing that they had heard 'so many good reviews' and wanting to try the famous Portré shading.
Highlighter color and quality
Several buyers were drawn specifically to the highlighter component, describing it as cute and pigmented with a desirable pink-toned shade that justifies the dual purchase.
Repurchase loyalty
At least one consumer reported buying the product repeatedly ('I keep buying it'), indicating strong satisfaction among established users despite the premium pricing.
Cool-tone shade preference
Consumers appreciate the shading's natural cool tone without yellowness, making it suitable for those with specific undertone matching needs.