Social media marketing appeal
Multiple reviews mention Instagram ads and influencer visibility driving purchase decisions, with consumers noting they bought from retailers offering better prices than official channels.
Color variety and aesthetics
The 7-color range is frequently praised as 'lovely,' 'pretty,' and 'unusual,' with specific shades (silver, pink tones) generating enthusiastic repeat mentions across reviews.
Ease of application promise
Consumers cite the product's reputation for being easy to apply and quick-drying as a primary reason for purchase, particularly appealing to nail art beginners.