Repurchase / holy grail status
Many reviewers explicitly state this is their 2nd–9th+ repurchase and call it their 'holy grail' setting powder, indicating strong loyalty and repeat revenue potential.
Word-of-mouth and reputation
Several buyers mention purchasing because it was 'famous,' recommended by friends/employees, or seen praised in reviews and YouTube videos showing the blurring effect.
Pairing with LANEIGE cushion/foundation line
Multiple reviewers bought it specifically to use with the Neo Cushion or other LANEIGE liquid/cushion foundations to improve wear and finish.
Switching from other brands
Reviewers frequently mention switching from Innisfree, Too Cool For School, Laura Mercier, Make Up Forever, or cushion compacts after finding this powder performed better.
Travel/portability
Some buyers chose the loose powder version specifically for its compact size and puff for on-the-go touch-ups in a makeup bag or purse.