Gift-driven repeat purchase
Multiple consumers initially received the product as gifts during travel to Turkey and subsequently repurchased, indicating strong trial-to-loyalty conversion and cultural gifting appeal.
Social media and influencer recommendations
Consumers explicitly mention seeing the product recommended on Instagram by multiple users, driving impulse purchases without prior research.
Seasonal winter demand
Several reviewers specifically cite winter dry skin conditions and seasonal moisturizing needs as primary purchase drivers.
Prior positive experience (repeat buyer)
Consumers with previous experience repurchase the product, indicating established brand loyalty among satisfied users.
Dual-pack value proposition
The 2P set's combination of portable (20ml) and home-use (60ml) sizes appeals to consumers seeking both convenience and cost efficiency.