Dual-function appeal
Consumers purchase this product because it functions as both a daily cleanser and a treatment mask, offering multi-purpose value and reducing the need for separate products.
Brand loyalty and reputation
Multiple reviewers cite existing trust in ROUND LAB products and positive prior experiences with the brand as reasons for purchase.
Promotional pricing
Several reviewers specifically mention buying during sales or promotional discounts, indicating price sensitivity and that full retail cost may deter some purchases.
Recommendation-driven purchases
At least two reviewers explicitly state they purchased after reading positive reviews from other customers or influencers.
Pore-focused skincare needs
Consumers targeting visible pore reduction and deep cleansing, particularly those with oily skin, are attracted to the product's marketed benefits.