— · Makeup
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4.7
178 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
YouTube & Influencer Recommendations
Multiple reviews explicitly mention purchasing after YouTubers or beauty influencers recommended the product, indicating strong social proof and content creator influence driving conversions.
Repurchase & Brand Loyalty
Several reviews mention repeat purchases and users replacing other brands' products with CLIO, showing strong product satisfaction leading to customer retention.
Foldable Brush Innovation
The unique dual-ended foldable brush is specifically cited as a primary purchase motivation, with consumers attracted by the novel design that extends for better control.
Price & Promotional Sales
Multiple buyers mention purchasing during sales, discounts, and promotional periods, indicating price sensitivity and deal-seeking behavior among the target audience.
Hair Color Matching
Consumers with brown or ash-toned hair explicitly bought the product to match their hair color, suggesting targeted use for specific complexions.
How they use it
Daily Eyebrow Routine
Consumers report using the product as their primary everyday eyebrow application, often as a softer alternative to pencils or creams.
Layering & Gradation
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users employ the four shades to build dimension, starting with lighter tones as base and layering darker colors for definition and shaping.
Multi-Purpose Application
Beyond eyebrows, reviewers use it for under-eye contour (aegyo-sal), nose shadow, eye makeup, and overall face contouring due to its powder versatility.
Travel & On-the-Go Touch-ups
The compact size makes it popular for carrying in bags for quick touch-ups throughout the day or while traveling.
Seasonal Summer Use
Consumers specifically noted using it in summer for better sweat resistance and staying power compared to pencils, with some layering over brow mascara.
