— · Cleanser
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4.8
93 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Dual functionality appeal
Consumers purchased this specifically for its versatile format—functioning as both a pore-pack and foam cleanser in one product, reducing the need for multiple steps.
Ingredient reputation (artemisia/mugwort)
The Pure Artemisia heritage and mugwort (ssuk/yomogi) ingredient is a primary draw, with buyers citing interest in traditional Korean herbal skincare and the soothing herbal scent.
Repurchase pattern and word-of-mouth
Numerous reviews explicitly state multiple repurchases (2nd, 3rd, 4th+ tubes), and several mention buying based on strong social media buzz and YouTuber recommendations.
Oily skin solution
Consumers with oily skin and concerns about sebum, blackheads, and pore cleanliness targeted this product specifically for its oil-control and clarifying reputation.
Value and sample conversion
Several buyers started with samples, saw positive results, and upgraded to the full 120ml set; the set format also appeals to those wanting to stock up at perceived value pricing.
How they use it
Flexible frequency (not daily)
Most users apply 1-2 times per week rather than daily, with many noting they use it only at night or alternate nights to avoid over-cleansing, especially for sensitive or combination skin.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
As a leave-on mask then foam hybrid
Consumers apply the viscous formula to the face for 1-5 minutes as a pore pack, then add water and rub to transform it into a foaming cleanser before rinsing.
Evening/post-makeup removal step
Common usage timing is at night after makeup removal to deep-cleanse pores and control overnight oil production.
Post-application layering
Many reviews mention that immediate moisturizing is needed after use to prevent tightness, suggesting users layer hydrating toners or essences right after.
Targeted for oily zones
Some users apply selectively to T-zone (forehead, nose) rather than across the entire face, or adjust frequency based on seasonal oil levels (heavier use in summer).
