Brand loyalty & line extension
Many customers already use other FATION products (ampoules, serums, creams) and purchased this cleanser to complete their routine or expand their trust in the brand.
Sensitive skin suitability
Consumers with acne-prone and sensitive skin deliberately chose this product based on its reputation for being gentle and non-irritating, often after hearing positive reviews from other users.
Repurchase due to efficacy
Multiple reviewers explicitly mention buying multiple times (repurchase, '2本目の購入', 'several at once') because the product delivered visible results like reduced acne and calmed irritation.
Positive word-of-mouth & reviews
Several buyers mention purchasing after hearing 'great reviews' or because they 'saw it' and were compelled to buy, indicating strong social proof driving acquisition.