Mini size and portability
Consumers frequently cite the compact 6g format as ideal for on-the-go touch-ups, travel, and bag carrying. Multiple reviewers specifically mention purchasing it for corrective makeup and retouching rather than full-face application.
Influencer and content creator recommendation
At least one reviewer explicitly mentions purchasing after seeing a YouTuber use the product, indicating social proof and influencer marketing drives some consumer interest.
Repurchase intention after mini trial
Several reviews indicate consumers bought the mini size to test, then upgraded to full-size upon satisfaction, demonstrating the mini's role as a trial/gateway product.
Aesthetic packaging and collectibility
Multiple consumers mention cute packaging and attractive case design as purchase motivators, with some even keeping it as a collection piece.
Price accessibility
The mini format at presumably lower price point reduces barrier to trial compared to full-size options, appealing to budget-conscious and first-time brand adopters.