— · Makeup
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4.8
33 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Social Media Influence
Multiple reviews mention discovering the product through TikTok and Instagram recommendations, with consumers specifically citing it as 'intellect' (smart/popular) product choice and influencer-driven hype driving their purchases.
Brand Reputation & Prior Experience
Several reviewers purchased because they already trusted Cezanne products or had positive previous experiences with the brand, making this a repurchase or brand loyalty decision.
Seasonal Need (Summer)
Consumers bought this product specifically for summer use to address makeup durability and oil control during hot, sweaty weather when traditional makeup breaks down.
Sold-Out Scarcity & Curiosity
Multiple reviews mention the product being difficult to find or frequently out of stock, which paradoxically drives purchase intent when availability occurs, suggesting strong market demand signals.
Functional Benefits (Oil Control)
Reviews indicate consumers purchased this specifically for oil-control and makeup longevity performance, with the product marketed as essential for oily and combination skin types.
How they use it
Base Layer in Makeup Routine
Most reviews indicate using CEZANNE Make Keep Base as the first step after sunscreen, applied before foundation or other makeup products to create a priming base.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Light Application Method
Multiple reviews emphasize the importance of using a thin, light application (patting rather than squeezing like lotion) to avoid cakiness and achieve optimal oil-control without over-saturation.
T-Zone Targeting for Combination Skin
Some users with combination skin report applying the product primarily to the T-zone (forehead, nose) where oiliness concentrates, rather than across the entire face.
Summer-Specific Usage
Consumers frequently reference using this product during summer months specifically, suggesting seasonal rotation in their skincare/makeup routines based on weather and oil production.
Frequent Repurchasing Pattern
Multiple reviews mention repeat purchases and statements like 'I've repurchased this many times,' indicating this product has become a staple in users' regular makeup routines.
