Influencer and Celebrity Endorsement
Multiple reviewers mention purchasing after seeing YouTubers (Mejiwoo, C Young, Risabae, Hiro, 이사벨/Isabae) and makeup artists recommend the product. This is the single most frequently cited reason for trial.
Repurchase and Brand Loyalty
Many customers explicitly state this is a repeat purchase (second, third, multiple bottles finished), indicating strong product satisfaction and habitual selection over competitors.
Ingredient Reputation and Gentle Formula
Buyers specifically sought this product because of its reputation for being gentle on sensitive skin while maintaining cleansing power—a balance many consumers struggle to find in other foam cleansers.
Price-to-Value and Sales/Promotions
Some reviewers mention purchasing during sales or at discounts, suggesting price sensitivity; others note willingness to repurchase at regular price despite describing it as 'a bit expensive' for a cleanser.
Personal Trial and Recommendation
Consumers who visited South Korea or received personal recommendations from friends/family cite these experiences as purchase triggers.