— · Makeup
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4.8
101 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendations & Brand Reputation
Multiple reviewers cite influencer recommendations as a purchase driver, alongside lilybyred's strong reputation in the Korean beauty space, making it a trusted choice for international buyers.
Beginner-Friendly Formula
The product is consistently highlighted as ideal for beginners due to its controllable, light pigmentation and ease of application, reducing the barrier to entry for first-time eyebrow pencil users.
Repurchase & Loyalty
Numerous reviews explicitly mention purchasing multiple times or buying additional units in different shades, indicating strong product-market fit and customer satisfaction.
Color Range & Customization
Consumers appreciate the availability of multiple shade options (Light Brown, Medium Brown, Red Brown, Pink) to match different hair colors and skin tones.
Packaging & Gift Appeal
Several purchases were made as gifts, and reviewers comment positively on the cute, elegant packaging design.
How they use it
Morning Application with All-Day Wear
Reviewers report applying the pencil once in the morning and expecting it to last throughout the day without significant fading or touch-ups.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Outline & Fill Technique
Users describe using the product to outline eyebrow edges and fill in sparse areas between brows, rather than drawing complete brow shapes.
Blending with Attached Brush
The brush end is frequently used immediately after application to blend and soften the pencil lines for a more natural, feathered appearance.
Layering & Buildable Coverage
Due to lighter pigmentation, consumers apply the product multiple times in layers to achieve desired color intensity and precise control.
Daily Routine Product
This is positioned as an everyday eyebrow product rather than a special-occasion tool, with heavy usage from regular users.
