— · Makeup
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4.7
121 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Discovery
Multiple reviews cite Instagram and TikTok content creators as the primary driver—customers explicitly mention seeing YouTubers and Instagrammers frequently using the product, sparking purchase decisions.
Color Aesthetics & Trending Makeup
The 'fluffy,' soft texture appeals to the Korean beauty trend aesthetic. Reviewers describe it as perfect for the 'poyo-make' trend and appreciate the cute, sophisticated color palettes unavailable in their local markets.
Repurchase & Collection Building
Existing customers and brand loyalists repurchase to collect multiple shades. Several reviewers note they previously owned other Dear.A products and bought additional colors to expand their collection.
Gift & Aesthetic Packaging
The compact, glass-like plastic packaging is frequently praised as premium-looking and gift-worthy, motivating some purchases for personal use or gifting.
Price-Value & Sales Promotions
Customers mention purchasing during sales or noting generous size relative to similar-priced competitors, though some flagged surprise at the relatively small capacity once received.
How they use it
Layering & Blending Base
Many users apply Dear.A as a base or secondary layer on top of liquid blush or other powder blush for a softer, blurred finish, rather than as a standalone product.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Wear with Reapplication Needs
Reviewers use it for everyday makeup but note powder blush limitations—several mention color fading by evening and requiring reapplication mid-day or layering for longevity.
Pore-Blurring & Skin-Smoothing Technique
Consumers appreciate using it to blur pores and soften skin texture, with some explicitly using it as a setting or blurring tool over base makeup, not purely for color.
Brush Application (Included Tool)
The included brush is frequently used for application, though some users find it small or uncomfortable; others note switching to powder puffs for more even coverage.
Seasonal & Tone-Flexible Use
Reviewers with diverse skin undertones (cool, warm, neutral) adapt shade selection by season or makeup style, indicating the range accommodates flexible, year-round usage.
