Influencer and online hype
Many consumers cite YouTube PR videos, social media reviews, and recommendations on platforms like Xiaohongshu (Little Red Book) as their primary motivation for purchase. The product has achieved viral status among beauty communities.
Repurchase and word-of-mouth trust
A significant proportion of reviews explicitly mention repurchasing multiple times or being recommended by dermatologists and friends. High repeat-purchase rates signal strong consumer confidence in efficacy.
Bundle value and promotional pricing
Consumers frequently mention buying during sales or appreciating the bundle (double bottle + refill + cotton pads) as a compelling reason to purchase, with multiple mentions of the deal being '划算' (cost-effective).
Targeted solution for specific skin concern
Consumers with persistent blackheads, sebaceous filaments, and oily T-zones buy this product as a targeted solution after trying other methods (mud masks, pore strips, professional facials) with limited success.