Brand loyalty and curiosity
Existing Derma B customers purchased this oil out of curiosity after being satisfied with other Derma B products, indicating strong brand trust within the range.
Targeted benefit for pregnancy and skin stretching
Consumers specifically bought it to address pregnancy-related skin stretching and itching, drawn by its moisturizing properties and hydrating ingredients.
Scent preference and variant comparison
Buyers chose the Purple Fig variant after trying other Derma B oils (such as peach), comparing scents and selecting based on personal fragrance preferences.
Post-shower routine addition
The product was purchased as a convenient post-shower moisturizing step, fitting easily into daily skincare and body care routines.