— · Cleanser
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4.8
326 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/YouTuber recommendations
An unusually large share of reviews explicitly cite a Korean or international beauty YouTuber/Instagram post as the reason for purchase, often noting the product was frequently sold out.
Olive Young bestseller reputation
Several reviewers mention buying it because it consistently ranks #1 in its category on Olive Young or was recommended by friends, adding trust before first use.
Curiosity about the powder cleanser format
Many first-time buyers were intrigued by the novel powder-to-foam mechanism and wanted to try an enzyme exfoliant for the first time.
Repurchase / brand loyalty
A notable number of reviewers are on their second or third bottle, citing consistent gentle results as the reason for repeat buying.
Value vs. premium alternatives
Some buyers compared it favorably to pricier rice-powder or enzyme cleansers (e.g., Tatcha, Dermalogica Microfoliant, Make P:rem) and chose it for better perceived value.
How they use it
Low frequency, deep-cleanse routine
Most reviewers use it only 1-3 times per week as a weekly/bi-weekly deep exfoliation step rather than a daily cleanser, citing its physical exfoliant nature.
Skin concerns raised — and how the product addressed them
✓Most sensitive-skin reviewers report no irritation and a calming, non-stripping cleanse, though a small subset experienced stinging or redness.
✓Regular use is repeatedly credited with visibly reducing blackheads, whiteheads and refining the look of pores.
✓Reviewers with dry skin frequently note the product cleanses without the tight, stripped feeling typical of exfoliating cleansers.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Mixed with water to activate
Users emphasize adding a small amount of water to the powder in hands (or with a foam net/bubble maker) to create foam before application, noting a little goes a long way.
Evening cleansing step
Commonly used as a night routine step, sometimes after makeup removal or shaving, though a few use it in the morning for smoother makeup application.
Used beyond the face
Some reviewers extend use to neck, décolletage or rough body patches (KP-like texture), not just facial skin.
Shower use for convenience
Frequently used in the shower, which some feel maximizes the foaming and rinsing experience.
✓Several acne-prone users, including gift recipients, report the cleanser helped calm active breakouts and reduce small comedones.
✓The physical enzyme exfoliation is credited with smoothing rough texture and giving skin a softer, brighter appearance after use.
Concerns and outcomes summarized from reviews; percentages are approximate.
