— · Makeup
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4.7
202 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity & Influencer Endorsement
Multiple reviewers explicitly mention purchasing the gloss because Jang Wonyoung (IVE) uses it, and several note YouTube influencer recommendations as decision drivers.
Attractive Packaging & Set Bundles
The cute, solid-colored packaging and bonus included mini tint with set purchases motivate buying decisions, particularly as gifts for friends.
Color Reputation & Aesthetic Appeal
Reviewers cite the juicy, glossy appearance of colors both online and in-person as compelling reasons to buy, often prompting them to purchase multiple shades.
Repurchase & Loyalty
Multiple reviewers report this is a repurchase item, indicating satisfied customers return for the same formula and color they love.
Price Point & Value Perception
Many note the product offers good value for money (high CP value mentioned in Chinese reviews), though some find the small quantity expensive.
How they use it
Daily Lip Care & Hydration
Reviewers report using the gloss every day as a moisturizing lip product, particularly when lips feel dry or during evening reapplication.
Layering Over Tints
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers frequently use the gloss as a top layer over tinted lip products or tints to extend color wear and add shine, especially combining it with the included mini tint.
Touch-Up Product
The gloss serves as a convenient reapplication product throughout the day, particularly after meals or drinks, leveraging its ease of use.
Seasonal Use
Reviewers mention using specific shades for different seasons (spring peach shades, fall muted tones) and describe the cooling minty sensation as particularly pleasant in summer.
Nudie & Natural Makeup Looks
Multiple users specifically apply this for neutral, muted, beige-pink makeup aesthetics and matte brown makeup ('mocha mousse') trends.
