Brand loyalty and prior experience
Multiple reviewers bought it as a repurchase or because they already liked Fillimilli's eyelash products, indicating strong brand recognition and cross-category trust.
Influencer and social media recommendation
Several reviews explicitly mention discovering the product through YouTubers and influencer recommendations for double eyelid enhancement, driving initial trial purchases.
Pen format convenience
Consumers were drawn to the pen-type applicator for portability and perceived ease of use compared to brush applicators, with several noting they can carry and use it without a separate stand.
Price value perception
Reviewers frequently mention satisfaction with the price point relative to functionality, with comments like 'cheap and useful' and willingness to repurchase at current pricing.
All-in-one solution
Appeal stems from the dual functionality (double eyelid and eyelash glue) in a single product, reducing the need to purchase multiple items.