Brand loyalty / repurchase
Many reviewers say they are longtime JSM users who kept buying different lines and moved to Masterclass after loving other JSM cushions like Skin Nuder or Cover Layer.
Premium/flagship positioning within brand
Buyers were drawn to Masterclass as the 'top-tier' or most premium cushion in the JSM lineup, expecting a more luxurious, elevated formula than the standard cushions.
Influencer and word-of-mouth recommendations
Several Japanese and Korean reviewers mention purchasing after seeing influencer content or hearing recommendations from Korean friends/beauty communities.
Dry/mature skin suitability reputation
Reviewers specifically sought this cushion out for its reputation of being hydrating and glow-giving for dry, aging, or dehydrated skin, often switching from drier-feeling formulas.
Sale/discount and refill value
Multiple reviewers note stocking up during sales or on Olive Young Global due to the high regular price, valuing that a refill cartridge is included.