Viral social media buzz
Many reviewers explicitly say they bought it because it was trending on TikTok, X (Twitter), Instagram, or Xiaohongshu, describing it as 'バズってた' (went viral) or seeing it recommended online.
Brand trust and repurchase
Numerous reviewers are repeat JUNGSAEMMOOL customers who already own other palettes/cushion foundations and bought this as an additional color or a repurchase after loving the brand's quality.
Multi-functional value
Buyers cite the palette's ability to replace eyeshadow, blush, highlighter, contour, and brow products in one compact as a key reason to purchase, especially for travel or minimal makeup bags.
Influencer/official brand education
Several reviews mention buying after watching the brand's official YouTube tutorials or influencer demonstrations showing how to use the shades effectively.
Sale/discount pricing
A number of purchases were made opportunistically during Olive Young sales or with coupons, suggesting price sensitivity despite premium positioning.