Brand loyalty and prior positive experience
Many consumers repurchased after owning the original formula or other lilybyred products, indicating established brand trust and satisfaction with previous purchases.
YouTuber/influencer collaboration appeal
Specific shade collaborations (e.g., COCOCHO's Sweet Rose Apple color) drove purchases, with consumers explicitly mentioning influencer recommendations as purchase drivers.
Attractive packaging and bonus gifts
The cute, compact packaging combined with included mini lip gloss significantly motivated purchases, with multiple reviews mentioning gift value as a buying incentive.
Color variety across undertones
Consumers purchased multiple shades targeting their specific undertones (cool-toned, warm-toned, spring/autumn), attracted by the breadth of 14 color options.
Price-to-quality value perception
Consumers frequently noted the product as affordable or noted happy discounts, positioning it as a budget-friendly option relative to perceived efficacy.