Repurchase loyalty
Multiple consumers (approximately 8-10 reviews) explicitly mention buying this product 2-4+ times, indicating strong satisfaction and habit formation. The bundled set format with foam cleanser appears to encourage trial and repeat orders.
Ingredient/brand reputation
Several reviews reference the product's reputation for being 'mild' and 'gentle' with sensitive skin, suggesting consumers are drawn by MakePrem's brand positioning in the Korean cosmetics market for safe, non-irritating formulations.
Travel/convenience purchases
At least one consumer bought it specifically for a trip due to needing cleansing oil urgently, appreciating both the product quality and the practical set size.
Comparison switching
Multiple reviewers explicitly state they switched from 'heavier' competing cleansing oils or other brands to this product, indicating they made a deliberate purchase decision based on product differentiation.
Gift-giving
One review mentions the reviewer bought the product for their mother as a gift, suggesting appeal as a cosmetics gift item within family circles.