Bundled brushes (spatula & pore brush)
An overwhelming number of reviews, especially from Japanese and Korean buyers, state they purchased primarily for the free spatula and pore brush set, calling it excellent value and a key reason for choosing this product over other foundations.
Influencer/YouTuber recommendation
Several reviewers mention buying because a favorite YouTuber or influencer used or recommended the product, or because friends/family used it and they liked the look.
Repeat purchase / brand loyalty
Many long-term WAKEMAKE users say they repurchase because previous cushion or liquid foundations from the brand performed well, and they trust new releases from the brand.
Sale/discount pricing
Numerous buyers cite discounted bundle pricing (foundation + brushes) during sales events as a deciding factor, viewing it as high cost-performance (CP).
Lightweight, natural finish reputation
Buyers seeking a non-cakey, skin-like finish as an alternative to heavier cushion or Western prestige foundations (e.g., Armani) chose this product based on its described texture.